wineries
The Ames Family has owned vineyard property for over 10 years in the Oakville appellation of Napa Valley. Over the years we have worked with various family-owned wineries and vineyards on marketing, sales, e-commerce, and public relations. We apply our knowledge of online marketing to effectively market and sell artisan wines from small family-owned producers. We help these families concentrate on their wine or farming, and not try to wear all the hats in their small- to mid-size businesses. It started as a favor and has now grown into a professional service. We know that most family wineries are not flush with cash, so we focus the work on driving results and expanding business opportunities, spreading initiatives out over time.
Our services include:
Marketing strategy and plan development – we will help you develop and execute a effective marketing strategies for your winery or vineyard, matching your resources with a custom marketing plan.
Branding & ID – we will help create a brand that truly represents you and your wines to consumers and implement an appropriate ID design including labels and collateral.
Marketing Programs – we will create and manage marketing programs such as:
- Web site – we will help you build a web site appropriate to you at a reasonable cost
- E-commerce – the ability to sell and fulfill wine orders 24/7 via your web site is one of the most dramatic things to happen to the wine industry in the past decade. We will help you navigate the ins and outs of developing an effective site at a reasonable cost.
- Direct Marketing – we will help you build direct sales through clubs, direct marketing and repeat customer sales.
- Email promotions – we will put together an editorial calendar and drive you to use email more and more. As the new generations come to wine, they bring their email.
- Public relations and communications – selling wine is about getting your name out. Your brand must be strong, you web site must be able to process sales, and then you must get good PR. It comes in steps but we'll put it all together for you.
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“Patrick Ames has made all that marketing stuff make sense, and better yet, he’s made it work. Ames & Eames has helped me substantially grow my sales, and let me concentrate on the farming and the wine making.”
Mary Elke, Elke Vineyards
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“Mapping out a great harvest and producing a great wine are tough enough without having to be a marketing expert. Patrick Ames has taken that burden off my shoulders while helping us grow our business considerably.”
Tom Farella, Farella Vineyard (http://www.farella.com/)
Sample and purchase the Ames Vineyard
Cabernet Sauvignon at Pina Cellars.
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