Challenge
TriCiper had just received $10.1M in second round funding. They had an excellent engineering and technology team in place but no marketing organization. They needed to kick start their marketing team and pull together the essential elements for a company re-launch at the RSA Conference in two an a half months.
SolutionReferred to Ravi Ganesan, TriCipher's founder, Elizabeth was able to help them develop an initial marketing budget and begin implementation of key pieces such as corporate naming and identity development, selecting a communications firm, and initial event planning for the RSA conference. This solution got things moving in advance of their full time marketing VP joining the company.
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